Expectations influence perceptions; So what are you setting your readers up for?

As you may or may not know, I love Star Trek. Huge fan. So, I was psyched beyond belief to see Star Trek: Into Darkness when it came out a few weeks ago. Before attending, I knew it would be a completely awesome movie whose villain was not Kahn. I knew this, because I’d read multiple

Expectations influence perceptions; So what are you setting your readers up for? Read More »

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